Employment

The Peninsula's leading media company, Embarcadero Media, is seeking a strategic, hands-on, adaptable Marketing Assistant to join our growing marketing team either full or part time. He/she works directly with the Marketing Director and Community Engagement Manager, taking on a variety of marketing tasks and daily administrative duties to support the growth, engagement and outreach of our award-winning print and digital news publications. This is an amazing opportunity for someone wanting to start their career in marketing, content and/or media.

The ideal Marketing Assistant...

• Has a passion for building skills in multiple facets of marketing incl. content creation, copywriting, data analytics, email, mobile, social media, outreach and partnerships
• Is quickly able to learn on the fly, i.e., learning how to use new marketing tools -- Bonus if you have experience working in Mailchimp, InDesign and/or Google Analytics
• Is an organized go-getter who can swiftly switch gears and wear multiple hats.
• Has excellent written and verbal communication skills
• Relies on his/her resourcefulness to get the job done but also knows when to escalate questions/issues
• Feels comfortable using digital media and social networking tools
• Is thorough and detailed-oriented, finding even the smallest typos is your jam
• Is a team player
• Holds a deep desire to connect with our local communities
• Passion for the company's editorial mission and commitment to diversity

General Responsibilities:

• Assist the Marketing Director with the research, planning, creation and execution of B2C (reader subscriptions) and B2B (advertising clients) marketing campaigns for a portfolio of six local news and lifestyle brands (print and digital)
• Support membership growth and retention marketing strategies to build reader revenue
• Execute regular email marketing campaigns (Mailchimp) and report on performance
• Help manage communication and projects for Institutional Members
• Support and execute on content development for social media channels, advertising clients and sales enablement
• Support/coordinate corporate and member/reader events
• Monitor and report on digital campaign performance and analytics
• Perform periodic duties for the sales support team
• Help organize and maintain CRM system to support sales efforts
• Identify untapped opportunities for marketing and community outreach
• Assist senior management (CEO, CFO and VP/Sales) as needed on special projects

Education

Bachelor's degree, with a Marketing or Communication major preferred

Please email your resume and a cover letter describing why you believe you are the right fit with Embarcadero Media.