Our Audience
Embarcadero Media readers, like the Bay Area, are unique in that they have different education levels, socioeconomic statuses , ethnicities, lifestyles, living situations and interests. Aside from visiting our website multiple times per week, they love to try new restaurants, explore outdoors, take on home-improvement projects and stay active in mind and body.
Reach
Digital Readers
| Website | Average monthly total visits |
|---|---|
| Palo Alto Online | 620,000 |
| Mountain View Voice | 165,000 |
| The Almanac | 100,000 |
| Pleasanton Weekly | 180,000 |
| Danville/San Ramon | 85,000 |
| The Six Fifty | 30,000 |
| Total | 1,180,000 |
Email Stats
| Newsletter | Opt-in Subscribers |
|---|---|
| Express Daily News Headlines | 51,000 |
| Weekend Express | 34,000 |
| Peninsula Foodist | 33,000 |
| The Six Fifty | 3,800 |
Print Readers
| Publication | Circulation |
|---|---|
| Palo Alto Weekly | 20,000 |
| The Almanac | 9,500 |
| Pleasanton Weekly | 9,500 |
Demographics
Age & Gender
Our average online reader is 50 years old and the average print reader is 60 years old. More than 50% of all readers are between 45 to 65 years old and 53% of them are women.
Gender
Age: Online
Age: Print
Education
Over 87% of our readers have at least a Bachelor's degree.
Housing
More than 7 of 10 readers own a home. 20% rent.
Household income
54.1% of our readers make between $100-$400k/year.
What they do
45%
plan on spending an average of $8,000 on home development and/or landscaping
65%
will engage in regular exercise
22%
plan to invest in continuing education
20%
will participate in Yoga or Pilates
75%
will travel
66%
plan to attend a museum
40%
will visit San Francisco and/or Monterey/Carmel
65%
eat out at least once per week and 20% of them plan to spend over $40 per person
How they read
70%
of our online readers visit our websites frequently (multiple days per week)
